Serena Guthrie launches capsule collection with female founded sportswear brand, Flyhawk.
2022 is set to be a hugely exciting year on the court for international netball star Serena Guthrie who is focused on the Commonwealth Games challenge in front of her this summer.
Off the court the excitement is just as profound with Guthrie today launching her own clothing collection with brand partner, Flyhawk.
The collection represents Guthrie’s passion for the outdoors, the coast and zest for life with its earthy and natural colour palette selected by the athlete herself and brought to life by the Flyhawk product design team over the past six months.
Serena Guthrie MBE commented”
“I have loved the process of working with Flyhawk to create my own collection. It has been so interesting being involved at every stage right through to the photoshoot in Bournemouth in December. It is great to see such a buzz around the collection amongst the women’s sport community!”
Flyhawk founder, Stephanie Essex commented”
“It has been a really enjoyable process working with Serena to create her own collection within the Flyhawk brand. The investment into the collection demonstrates our ambitions to take netball forward with an athlete partnership that isn’t often seen within our sport at this level. It is commonplace for athletes at the top of their game to have brand collections in the likes of Basketball or Football, but not Netball so we are pleased to be one of the first brands not just producing a single product, but an entire collection alongside one of the greatest netballers in World Netball. Collaborations like this are needed to keep pushing the sport forwards.”
The collection can be purchased online now on the Flyhawk website!